Case Study: How Ascend Media Helped Arni’s Restaurant Ignite Their Online Presence in Just 30 Days

The Challenge: A Legacy Brand in Need of a Digital Revival

Arni’s Restaurant, a beloved local staple with decades of tradition, came to Ascend Media & Marketing with one clear goal: revitalize their digital presence and attract a younger, more engaged audience without losing the essence of what makes Arni’s special.

While Arni’s had a strong in-person following, their online presence lacked the energy and frequency needed to engage a modern digital audience—especially in a fast-paced, video-driven world.

Ascend’s Approach: Cast the Net, Listen to the Data, and Create Strategically

At Ascend, our first-month model focuses on casting a wide net with content creation. The goal? See what resonates—not just with an existing audience, but with potential customers who have never interacted with the brand before.

We structured a strategic content plan by blending Arni’s internal goals (what they wanted to shoot and how they wanted to be seen) with Ascend’s creative vision and proven systems. From ideation to execution, our team worked closely with Arni’s every step of the way—ensuring alignment, clarity, and a steady creative flow.

By marrying consistency, quality, and creativity, we developed a bold new content identity for Arni’s—one rooted in storytelling, mouth-watering visuals, and community-centered moments.

By the Numbers: The First 30 Days

Here’s what happened in just one month:

📈 Instagram Growth Highlights

• Accounts Reached: +1,185% increase

• New Audience Discovery: 60% of reach came from users who had never heard of Arni’s before

• Content Output: Dozens of short-form videos posted, ranging from behind-the-scenes content to high-energy food features

• Engagement Boost: Brand new followers, comments, and saves—organic engagement without paid ads

Conclusion: The Power of High-Quality Content

This is what happens when a beloved local brand meets a modern marketing approach that actually understands digital behavior. High-quality content doesn’t just look good—it converts, connects, and expands a brand’s reach in ways traditional strategies can’t.

Arni’s Restaurant is just getting started. The future is bright—and delicious.

On a personal note, I’m extremely grateful to be working with incredible brands like Arni’s.
Helping legacy businesses adapt, grow, and thrive in today’s digital landscape is not just our job—it’s our passion at Ascend Media & Marketing.