Client: Derick Grant – Life Strategist & Mindset Coach

Challenge:

When Derick Grant partnered with Ascend Media & Marketing, he had a powerful message but a limited digital presence, with just 8,000 Instagram followers. He needed a strategic approach to expand his reach, establish a strong personal brand, and create a scalable coaching business.

Solution:

Ascend Media & Marketing implemented a comprehensive social media strategy, focusing on:

• Content Production – High-quality short-form content (Reels, TikToks, YouTube Shorts) and long-form content (interviews, podcasts, educational videos) designed to engage and educate.

• Platform Optimization – Tailored strategies for Instagram, TikTok, and YouTube, maximizing reach and visibility.

• Community Building – Consistent content, engagement, and storytelling that positioned Derick as a leading authority in mindset coaching.

• Brand Growth & Monetization – Converting his growing audience into a six-figure coaching business by leveraging social proof, engagement strategies, and high-value offers.

Results:

• Grew from 8,000 to 300,000 Instagram followers (in the first three months)

• Over time, reached over 1 million followers across platforms:

  • 500,000 on Instagram

  • 500,000 on TikTok

  • 16,000 YouTube subscribers

• Built a six-figure coaching business within one year

Long-Term Impact:

Through Ascend Media & Marketing’s ongoing social media strategy and implementation, Derick has now amassed over one million followers across all platforms. His expanding digital presence has positioned him as a sought-after speaker for businesses and corporations, including:

• Buffalo Bills

• Purdue Women’s Basketball

• Boston College Men’s Basketball

• Lake City Bank

• Burn Boot Camp

• And many more

His brand continues to influence and inspire thousands daily, demonstrating that with the right strategy and execution, social media can be a powerful tool for business growth and impact.

Conclusion:

Ascend Media & Marketing did more than grow Derick’s following—we built a brand. By combining high-quality content, strategic execution, and community engagement, we helped him scale his brand, business, and influence far beyond social media.